Completed in a team of six as part of the USPS Innovation Challenge, the objective for this advertising campaign was to introduce a younger Gen Z audience to USPS' Informed Delivery service and their direct mail component of textured mail. In our outlined campaign, we chose to collaborate with a celebrity popular with younger audience and integrated their brand with USPS. My part was to create a storyboard for a minute-long televised commercial featuring the celebrity with the goal of highlighting USPS' informed delivery service.